Elevate Your Customer Service
Dedicated to preparing you for the next generation of employees, customers and members. We specialize in private clubs, golf courses, hotels, resorts, senior care, and casinos.

Knowledge. Integrity. Results.

RCS Hospitality Group, now honored ten times by BoardRoom Magazine for excellence, is the "go-to" group for customer-centric operators seeking state-of-the-art management consulting and staff training services that combine 21st-century techniques with the timeless 'art' of hospitality service.

Our Award Winning Services

RCS provides a full array of award-wining strategic planning services, including club audits, competitive analysis, and membership surveys. We also have significant experience in planning for the expansion and development of club facilities.

Strategic Planning

RCS provides a full array of award-wining strategic planning services, including club audits, competitive analysis, and membership surveys. We also have significant experience in planning for the expansion and development of club facilities.

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Food & Beverage Management

RCS offers some of the industry’s most innovative and highly regarded food and beverage management services, including comprehensive food and beverage audits, menu development, and programs designed to enhance member satisfaction and bottom-line success.

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Membership Services

The lifeblood of any club is its members. RCS is renowned for its comprehensive approach to building membership recruitment and loyalty, including our signature facility audit. We can help your club enhance the member experience through its tournament consulting and annual programming.

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Club Openings & Expansions

Successfully opening a renovated club or new clubhouse requires a clear understanding of mission, vision, values, and goals. When it’s time to open, re-open, or expand operations, RCS helps guide the creation of a motivating environment that fosters a strong connection with the members, and delivers consistent products, services, and experiences.

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Staff Training & Development

RCS conducts some of the most innovative and effective leadership and staff training programs in the industry, including our renowned Food & Beverage Boot Camp. Our training programs are designed to enhance operational effectiveness, member satisfaction, bottom-line requirements, and employee satisfaction.

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Executive Search

Nothing is more important to a club’s success than the quality of its senior management. But finding and hiring the right people is often a challenging and time-consuming task. RCS offers full executive recruitment services that always begin with a thorough understanding of your club’s needs and culture before identifying, screening, and hiring the best candidates.

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A tradition of excellence

Meet Whitney Reid Pennell

Whitney's journey with the RCS Hospitality Group (formerly Reid Consulting Services) began two decades ago from a passion for excellence to the hospitality industry and the world of private clubs.

Meet Our Team