RCS Hospitality Group, now honored ten times by BoardRoom Magazine for excellence, is the "go-to" group for customer service-centric operators seeking state-of-the-art management consulting and hospitality training services that combine 21st-century techniques with the timeless 'art' of hospitality service.
RCS provides a full array of award-winning strategic planning services, including club audits, competitive analysis, and membership surveys. We also have significant experience in hospitality training and in planning for the expansion & development of club facilities.
The lifeblood of any club is its members. RCS is renowned for its comprehensive approach to building membership recruitment and loyalty, including our signature facility audit. We can help your club enhance the member experience through its tournament consulting and annual programming.
Successfully opening a renovated club or new clubhouse requires a clear understanding of mission, vision, values, and goals. When it’s time to open, re-open, or expand operations, RCS helps guide the creation of a motivating environment that fosters a strong connection with the members, and delivers consistent products, services, and experiences.
RCS conducts some of the most innovative and effective leadership and staff training programs in the industry, including our renowned Food & Beverage Boot Camp. Our training programs are designed to enhance operational effectiveness, member satisfaction, bottom-line requirements, and employee satisfaction.
Nothing is more important to a club’s success than the quality of its senior management. But finding and hiring the right people is often a challenging and time-consuming task. RCS offers full executive recruitment services that always begin with a thorough understanding of your club’s needs and culture before identifying, screening, and hiring the best candidates.
Whitney's journey with the RCS Hospitality Group (formerly Reid Consulting Services) began two decades ago from a passion for excellence to the hospitality industry and the world of private clubs.Meet Our Team
“RCS’s strength is their flexibility and understanding of the industry. They can work cohesively with the management team, the Board, and various Committees to build and execute truly customized and effective products. It's a pleasure working with them.”
“We contracted RCS to do an operations audit and assist in procuring a General Manager. Overall we were extremely impressed with the expertise and professionalism they brought to the table. While providing interim management for the Club, they were instrumental in helping us restructure our operation to run more efficient and cost effectively without compromising the level of service. I would highly recommend the RCS Group.”
"Working with RCS has been a remarkable success for us. Our decision to invest in their review and audit program has been richly rewarded. Each facet of the process, from the preparation stage, to the on-site visits and then the follow-up reports provided exceptional value."
"I have thoroughly enjoyed working with RCS. Whitney’s expertise and understanding of club industry trends, operations and member services have helped me and my board strategize for our future more effectively. I plan to have Whitney visit my club on a regular basis!"
“To write that the Board of Directors and I benefitted greatly during the strategic planning process is an understatement. Ms. Reid facilitated a carefully coordinated plan that was in every way exceptional. Woodland could not have identified a better prepared professional to consult on our Club’s future.”
“Whitney expertly communicates the financial, functional and operational benefits of a well designed food and beverage operation to Club owners and Clubhouse architects. Whitney has a truly unique ability to combine architectural ideas and designs with the functional and operational needs of any food and beverage operation.”