Strategic Planning

Purpose Driven. Integrated. Systematic. Dynamic.

Just as the broader world is rapidly and profoundly changing so is the world of private clubs. Today's golf and country club members have higher expectations and different needs from those who came before.

Given significant demographic changes within club memberships and the dramatic increase in competition both within the industry itself and with almost endless alternative forms of leisure and entertainment, the need for strategic planning is greater than ever.

Club leaders must look deeper to determine how to position their facility in the market and to ensure its long-term viability and financial sustainability. A service culture must be developed that not only attracts members but also makes them feel welcome, important, comfortable, and understood. A narrative must be employed that propels excitement, interest, and opportunity for members, customers, staff, managers, and all stakeholders.

That's where RCS comes in. We are masterful creators of plans that build on existing strengths, mitigate weaknesses, anticipate future threats and opportunities, and help you blend 21st century management approaches with the timeless values that are at the heart of the private club experience. Whether you are looking for a transformation of your club's operations, want a better understanding of your members' needs, seek help in making decisions about facility design, need to plan a top-notch tournament or program your club's activities, or face a crisis that requires immediate attention, the RCS Hospitality Group is able to provide award-winning, best-in-the-industry service today.

How We Can Help: RCS combines expertly coordinated workshops, solid research, and a thorough knowledge of the hospitality and club world to lead a sensitive strategic decision-making process characterized by both long-term visioning and a commitment to accountability. We work with you to identify the best process to each your objectives.

- Full-Service Strategic Planning
- Facility Evaluation
- Membership Survey
- Long-Term Financial Plan
- Membership Marketing and Communications
- Board Dynamics Workshop
- Membership Movement Model
- Market Analysis
- Renovation Planning
- Blueprint Design Review Services

Strategy is a club's game plan for winning. A solid strategic plan maps out the moves a business must make to outwit the competition, captivate customers, increase long-term member value, and ensure bottom-line success.  

Learn More.
We invite you to learn more about our process and the dozens of operators just like you we've worked with.
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