Just as the broader world is rapidly and profoundly changing so is the world of private clubs. Today's golf and country club members have higher expectations and different needs from those who came before.
Club leaders must look deeper to determine how to position their facility in the market and to ensure its long-term viability and financial sustainability. A service culture must be developed that not only attracts members but also makes them feel welcome, important, comfortable, and understood. A narrative must be employed that propels excitement, interest, and opportunity for members, customers, staff, managers, and all stakeholders.
That's where RCS comes in. We are masterful creators of plans that build on existing strengths, mitigate weaknesses, anticipate future threats and opportunities, and help you blend 21st century management approaches with the timeless values that are at the heart of the private club experience. Whether you are looking for a transformation of your club's operations, want a better understanding of your members' needs, seek help in making decisions about facility design, need to plan a top-notch tournament or program your club's activities, or face a crisis that requires immediate attention, the RCS Hospitality Group is able to provide award-winning, best-in-the-industry service today.
“RCS’s strength is their flexibility and understanding of the industry. They can work cohesively with the management team, the Board, and various Committees to build and execute truly customized and effective products. It's a pleasure working with them.”
“We contracted RCS to do an operations audit and assist in procuring a General Manager. Overall we were extremely impressed with the expertise and professionalism they brought to the table. While providing interim management for the Club, they were instrumental in helping us restructure our operation to run more efficient and cost effectively without compromising the level of service. I would highly recommend the RCS Group.”
"Working with RCS has been a remarkable success for us. Our decision to invest in their review and audit program has been richly rewarded. Each facet of the process, from the preparation stage, to the on-site visits and then the follow-up reports provided exceptional value."
"I have thoroughly enjoyed working with RCS. Whitney’s expertise and understanding of club industry trends, operations and member services have helped me and my board strategize for our future more effectively. I plan to have Whitney visit my club on a regular basis!"
“To write that the Board of Directors and I benefitted greatly during the strategic planning process is an understatement. Ms. Reid facilitated a carefully coordinated plan that was in every way exceptional. Woodland could not have identified a better prepared professional to consult on our Club’s future.”
“Whitney expertly communicates the financial, functional and operational benefits of a well designed food and beverage operation to Club owners and Clubhouse architects. Whitney has a truly unique ability to combine architectural ideas and designs with the functional and operational needs of any food and beverage operation.”