Where Hospitality Expertise and Innovation Unite
At RCSU Virtual Training, we take pride in providing expert-led courses that rival industry leaders like Forbes and Disney. However, what truly sets us apart is our in-depth understanding of the distinctive nature of private clubs and how members' investments shape their expectations. Our unparalleled expertise in private club service allows us to deliver training and standards that exceed your highest expectations.
Meet Whitney Reid Pennell (pronounced Pen–ehl), the owner and President of the acclaimed RCS Hospitality Group. With a successful background in hotel and club management, she founded RCS in 2000, leading the company to become an award-winning consulting firm.
Over the years, RCS Hospitality Group has worked closely with hundreds of clubs, providing strategic planning, recruiting services, and assistance with new club openings. Renowned for continuously delivering innovative solutions and training programs to clubs worldwide, RCS has received numerous accolades, including being named Staff Training Company of the Year six times by BoardRoom Magazine, amassing twelve Excellence in Achievement awards in total.
Whitney's visionary approach led her to create the popular Food and Beverage Boot CampTM training series and over 50 hours of both virtual and onsite education for staff and managers. These sought-after programs are now available on esteemed platforms like NGCOA's hospitality center, CMAA's Club Resource Center, and RCS's own RCS University.
Recognized as a top female club influencer in 2014, Whitney's impact in the industry continued to grow, earning her the title of a top club influencer in 2019, where she stands out as the only woman. In 2018, she was honored with the prestigious Gary Player Educator of the Year award, further cementing her expertise in the field of Club Management.
A prolific writer, Whitney is a contributing author to various industry publications and a highly sought-after conference speaker, frequently invited by CMAA chapters, the NGCOA, and Golf Inc. Her knowledge and experience have been shared at renowned events such as BMI International at St. Andrews, BMI Food and Beverage, Club Managers Association of Europe, the PGA Merchandise Show, and the World Conference on Club Management.
When you choose RCSU Virtual Training, powered by RCS Hospitality Group, you gain access to Whitney's wealth of knowledge, ensuring your team receives the finest hospitality education available. Elevate your club's service, management, and leadership standards under Whitney Pennell's guidance, and experience exceptional training that leaves a lasting impact on your organization's success.
At RCSU Virtual Training, we take pride in our unique approach to learning that goes beyond theoretical concepts. Led by industry expert Whitney Reid Pennell, our training is grounded in real-world experience, proven leadership principles, and practical techniques that make a tangible impact on your team's performance.
Unlike larger companies that may rely on educators with little real-word expertise to develop content, our training stands out for its captivating storytelling style and real-world scenarios. Whitney's ability to draw parallels and share personal experiences helps trainees connect with the information on a deeper level, immediately recognizing its relevance and applicability in their daily work.
When you choose RCSU Virtual Training, you gain access to training that is not just about theories but embraces the challenges and nuances of the hospitality industry. Elevate your team's skills with our experience-driven approach, designed to empower your workforce to deliver consistently exceptional experiences and drive success in your organization. Discover the difference that practical, real-world training can make and unlock the true potential of your team under Whitney Pennell's expert guidance.
Join RCSU Virtual Training and unlock the full potential of your workforce with courses tailored to the unique demands of private club service. Let us help you meet and exceed the expectations of your esteemed members, ensuring every investment is met with a level of service that leaves a lasting impression.
Our courses cover every aspect of service training, from uniforms and grooming and guest interactions to handling complaints with empathy and professionalism. Empower your team to create a memorable customer experience using elements of exceptional service:
Unlock the full potential of your workforce with RCSU Virtual Training. Let our subject matter experts, including RCS President, Whitney Pennell, guide your team towards unparalleled service and leadership excellence.
“RCS’s strength is their flexibility and understanding of the industry. They can work cohesively with the management team, the Board, and various Committees to build and execute truly customized and effective products. It's a pleasure working with them.”
“We contracted RCS to do an operations audit and assist in procuring a General Manager. Overall we were extremely impressed with the expertise and professionalism they brought to the table. While providing interim management for the Club, they were instrumental in helping us restructure our operation to run more efficient and cost effectively without compromising the level of service. I would highly recommend the RCS Group.”
"Working with RCS has been a remarkable success for us. Our decision to invest in their review and audit program has been richly rewarded. Each facet of the process, from the preparation stage, to the on-site visits and then the follow-up reports provided exceptional value."
"I have thoroughly enjoyed working with RCS. Whitney’s expertise and understanding of club industry trends, operations and member services have helped me and my board strategize for our future more effectively. I plan to have Whitney visit my club on a regular basis!"
“To write that the Board of Directors and I benefitted greatly during the strategic planning process is an understatement. Ms. Reid facilitated a carefully coordinated plan that was in every way exceptional. Woodland could not have identified a better prepared professional to consult on our Club’s future.”
“Whitney expertly communicates the financial, functional and operational benefits of a well designed food and beverage operation to Club owners and Clubhouse architects. Whitney has a truly unique ability to combine architectural ideas and designs with the functional and operational needs of any food and beverage operation.”